The home security market is shifting. Consumers are moving away from traditional systems packed with hardware and toward smarter, software-driven solutions. For internet service providers, this shift represents more than a trend—it’s a once-in-a-decade opportunity to redefine their value proposition, capture new revenue, and deepen customer relationships.
Enter TruShield℠ Security, a breakthrough AI-powered platform that turns broadband routers into full-home security hubs—without adding a single device. No cameras. No sensors. Just the power of AI Sensing™ and existing WiFi.
Why Now?
Three key forces are aligning to make this the right time for ISPs to enter the security space:
1. AI Is Changing the Game: AI Sensing is a leap forward from motion-based alerts. It classifies motion events and delivers Verified Human Presence™, so customers know whether someone is home—not just that something moved. It’s this clarity that turns a novelty into a trusted service.
2. Consumer Expectations Are Rising: With 17+ connected devices in the average U.S. home, broadband subscribers expect more from their networks. TruShield Security meets this demand with a software-only upgrade—no truck rolls, no installations.
3. ISPs Are Hungry for Differentiation: Margins are under pressure. Churn is high. But by bundling smart security with broadband, ISPs can offer premium packages that command higher ARPU and drive long-term retention.
What Makes TruShield Security Different?
- No Hardware Required: TruShield Security deploys over existing WiFi gateways—no cameras, no sensors, no privacy concerns. That’s a win for customers and for operational simplicity.
- Proven ISP Integration: Compatible with prpl, RDK, and OpenWrt, Origin AI has already been deployed with major operators like Deutsche Telekom, Verizon, and Verisure (which launched a live service across multiple European markets).
- Flexible Business Models: TruShield Security supports both recurring and one-time license options, giving ISPs the flexibility to launch in a way that suits their markets and goals.
- Trusted by the Security Industry: Origin AI, the team behind TruShield Security, is backed by Arlo, Alarm.com, and Verisure—three of the most respected brands in global security.
A Better Experience for Subscribers, Too
TruShield is about peace of mind with zero friction. Subscribers don’t need to install anything, manage devices, or worry about false alerts. AI Sensing and Verified Human Presence™ deliver real-time alerts only when someone is actually present—cutting through the noise and avoiding the fatigue caused by less intelligent systems.
It’s ideal for anyone looking for effective, privacy-first home security that works right out of the box.
How to Get Started
ISPs can go live in as little as 6 months, thanks to a proven onboarding roadmap and modular software delivery model. Origin provides everything from test kits to integration support to marketing playbooks.
With AI Sensing transforming home connectivity into home protection, TruShield Security gives ISPs a new way to monetize the router—and stay ahead of OTT threats like SimpliSafe, Ring, and ADT.
Final Word: Security as a Service is Here
TruShield Security isn’t just a new service tier—it’s a strategic move. It’s how ISPs evolve beyond pipes into platforms. Beyond speeds into services. And beyond competition into leadership.
The timing, the technology, and the trust are finally aligned. If you’re looking to grow ARPU, reduce churn, and offer something truly different, now is the time to act.
Let’s unlock the next wave of ISP value—together.
